Johnnie Walker Red Label

Johnnie Walker Red Label is the world’s best-selling Scotch whisky. It’s renowned for its bold, characterful taste – balanced to shine through even when mixed. It’s a flavor the Walker family has never compromised on.

The Walker family used their encyclopedic knowledge of Scotland’s malts to create a blend with universal appeal. The result? Red Label became the world’s favorite whisky, a position it still holds today. Developed for an export market with a taste for long, refreshing drinks, it’s the label that built the Walker empire, and the brand that defined the whisky business.